The term “viral video” refers to
video clip content which gains widespread popularity through the process of
Internet sharing, typically through email or instant messages, blogs, and other
media-sharing websites, such as YouTube
The use of
viral videos is becoming an international phenomenon. Whether it is to promote
a film, video game, or for other marketing purposes it is more commonly seen
now than ever before. When most people hear the phrase ‘viral videos’ their
first thought is the use of YouTube or other video-sharing website to rapidly
generate fame and interest in a particular person or action. With the ability
to easily share and post these videos across websites and social networks it is
becoming an increasingly popular way of attempting to attain celebrity status
or just putting out your footage for the general public to either recognize or
enjoy. Take the videos posted by Libyans during the Arab Spring to exemplify
the hardship and anguish they were faced with, these were just as much viral videos
as Justin Bieber’s YouTube post.
Facebook has played a big part in
this, with the ability to share videos among your friends, more people are
likely to be exposed to certain videos and and in turn are more likely to make
a simple video viral where normally you would have to find it yourself on the
video-sharing website. Facebook being more likely to promote the talent side of
viral videos.
Twitter is another big player in the social networking business in modern
Internet, although Twitter is more celebrity centered or news centered as
opposed to Facebook's more personal bonds between users, this allows for even
more mass communication. Making the videos shared on the website even more
likely to reach larger audiences, and since news channels play a big role in
Twitter, political movements and marketing is the biggest example of viral
videos that come out of the 'Twittersphere'.
YouTube, arguably the most
important factor in this current trend, what many believed to have start the viral
video craze, a video-sharing website that allows anyone to post anything
including amateurs and professionals, with access to the general public.
Some of the viral videos are shown below
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