Non-profit journalism(NPJ) also known as a not-for-profit journalism or think tank journalism is the practice of journalism a non-profit instead of a for-profit business. They work to benefit people without concerning about the debt, dividends and the need to make a profit. Their outfits depends on private donations otherwise the foundation grants to pay for operational expenses.
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.
According to the research which they conducted recently in June, they found out that the growing number of nonprofit news websites need more help from business experts than journalists. The owners however are optimistic regarding the future of their organisations. But the fact is many of these organisations also face difficulties to survive for long term due to financial breakdown. One time seed grants from foundation help these NP-J's to run but as soon as these grants expire, the organisations do not have resources necessary for controlling business activity and fundraising tasks.
The Pew Research center in its survey in late 2012, had identified more than half (54%) of the non-profit organisations required staffs for business, marketing and fundraising activity. Compared to that only 39% said that the need for editorial employees was more. Adding to that, 62% of the non-profits cited "finding time to focus on business side of the operation" as a challenging task; compared with 55% who felt the major challenge was the "increasing competition for granting money".
http://www.journalism.org/analysis_report/nonprofit_journalism
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