Social Media Editor is a person who manually handles tweets for
his newspaper. The job of social media editor came into scene because of the
growing importance of social networking and its huge part in the people's
life. This includes posting stories and videos, sharing tips about campus,
helping reporters find sources, responding to question answers etc.
It also involves picking up on breaking news we might cover and
just keeping an eye on what folks in the community are talking about.
It was three years ago when Matthew Keys, a young social media
editor from Reuters, hacked the LA Times website. He was immediately fired from
his post and subjected to federal charges. During the debacle, his role and the
role of thousands of social media editors was thrust into the public eye for
the first time. A New Way to Engage Social media editors may seem like they
simply click and post chatter all day long, but these professionals actually
fill an important role. They take information from their media outlets and
optimize it for the social networks.
Social media editors attempt to engage audiences in the news
process by posting comments, photos, or opinions from them. Rob Fishman, a
former social media editor for the Huffington Post, took a different approach
to the position. He says that most of his colleagues already have an incredible
understanding of social media networks. Many of his colleagues have their own
accounts and their own loyal followers. Fishman decided to focus more on the
technical aspects of the job. He worked closely with the technical team to
develop products and create partnerships that would draw more attention to his
parent company, according to BuzzFeed.
On the go regardless of the
exact role these professionals take, their unconventional jobs can be completed
from any location. One social media editor may be glued to his desktop computer
all day while another one may work on the go using an HTC Windows phone from mobile.
A kid on a smartphone with a Twitter account may not seem integral to an
international news agency, but these gurus of social media have the power to
draw new readers, engage old readers, and change the face of the journalism
industry in general. Even in small markets, a social media editor has the power
to determine whether or not a news publication is successful. Newspapers like
The Berlin Citizen and The New Britain Herald have social media editors. But
with less than 250 Twitter followers each, neither of these organizations is
making much of a splash in the social media world. This may indicate that these
papers do not need a social media editor, or that they simply need to hire
better social media editors. Jan Westphal, the former social media editor for
The Pioneer Press and TwinCities.com, says that roughly 193,000 people read her
paper every day. An additional 42,000 engage with the organization on Twitter
and Facebook.
Westphal, who is now the deputy editor of digital news and social
media, says urgency is the most critical element of effective social media
editing. Keeping News Outlets Relevant the average newspaper is simply a
compendium of the previous day’s happenings. But social media can help people
stay abreast of news throughout the day. People check their social media
accounts all day long, and will go where the freshest information is. Whether
working in a small market or for a global giant, a good social media editor has
the power to attract or repel readers with their work.
http://www.business2community.com/social-media/social-media-editor-an-important-job-with-a-lot-of-power-0536422
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